This is a stupid question but it needs asked.Does sales letter you make many sales you want? What percentage of them to respond to your ad? What is equally important, how many of those who responded actually buy your product? How can you increase the rate of response? How many new e-mail address that you do? Do you have a strategy 'opt-in' so that you can mail them later with more offers without being accused of spamming? Let's look at the sales letter first.The headline.Does stand? Does it grab your attention you scream, "READ ME, READ ME, READ ME" On the other hand: '. Does it provide tantalizing clues to somethinginteresting. Something tangible benefits for reader.Does are asking that question can only be answered by reading the letter thecontent? Itself.Is letters are speaking to a group of people? Or one oneconversation? How many times did she say 'you' vs. number Oftimes said 'Me, Us or me. Your readers are not interested in you or what a wonderful gadgets have to offer.
No, they are only interested inwhat can do for them. Much better they will be if They invest their hard-earned money in your enterprise.Will it helps them to become wealthy, better people, more fun or better, you make it more attractive to the opposite sex? Convince them is just one of these, or similar matters and Prices are not matter.It boils down to "What's in it for me." the old adage: "Sell the sizzle, not the steak" is as now associated with them in the old days the door knocking.Let's return to the original sales letter. How good it is for the first time? Are you satisfied with the initial response? If so, what wrong? Does it become obsolete. Makeover will put it right? Maybe it just needs a new headline.
If a good click through rate, it would appear that the The headline is buying job.Should click-through ratio to be poor I Would indicate that the text of the letter is not up to Scratch.The problem may not be in the mail, or title. It may be that you are not targeting ads people.Whatever the right to sell, a very large percentage of Population would not be interested in it.You have to find the people most interested in your especially product.You not think ads on fishing magazine.It dress is amazing how many things are directed to e-zines and Other media with little or no relevance to product.Let we assume that we are advertising in election ezines.How we know which one to use? The surest way is to sort out some of the possible and subscribe them. Ask for some back problems.
Get a feel for the type of the readership.Would they tend to be interested in your product? Or do you have another product that will attract their attention? I've had some of my best product ideas from reading ezine that has no relevance to what I'm selling Generally the cheapest time.I tried adding the first, I believe that reader is right for my products and cheap advertising ' even pull some sales, then I put a similar ad in the best position ezine, knowing that if you work a little advertising ', larger ad will surely make good profit.Should cheap advertising 'does not work, do not give up yet. You generally get a good idea of what works by analyzing Other ads in the ezine, particularly arising week After a week in more than one ezine. To type an ad 'similar but for your product and see how goes.
Copy other methods but do not copy their ads. As soon as someone has written something, immediately a copy of their deed and you need their permission to re-do it. (The main exception is if you pay People who write for you.) In the best case decide who the owner of a copy of the write before you start.Don not give up. If you have faith in what you sell, You have to find the best way of advertising it.Then up to you to write the best advertising you can get. Always remember that it is a title that should get reader's attention. Without a good title, the best advertising in the world is ignored and the only waste space, time and money.I hope I have given something to think about. In this business you can advertise your shop window.
The goal is to capture their attention and invite them to come and take a closer look.I wish you all the best in your business, remember, You are a very important member of the community. Without small business, the world economy will crumble over-night.By for now.